框架保定君乐宝企业竞争战略研究.docVIP

基于SWOT框架的保定君乐宝企业竞争战略研究 摘 要 保定君乐宝作为保定市一家知名企业，其发展对于拉动保定经济发展起着的作用。有限公司保定君乐宝企业的竞争优势主要体现拥有完善的基础生产设施拥有优秀企业文化自主创新能力强拥有广泛而密切的合作伙伴。劣势企业管理、企业内部创新与发展矛盾、企业缺乏特色的产品、区域受限、自身结构不合理。挑战，该企业存在品牌意识相对薄弱长远利益把握不到位设计水平有待提高。针对君乐宝出现的问题，提出企业管理模式改善扩宽渠道，采用多种方式销售意见和建议Baoding JunLeBao as a well-known Baoding enterprises，its development play an important part in Baoding economy. From four angles, advantages, disadvantages, opportunity and threaten,this paper uses SWOT to analyse this company’s competitive strategy. it’s competitive advantage reflects four fields:perfect basal production facility,excellent business culture,excellent independent creative abilityand abroad cooperative partners.The disadvantages such as sub-standard in management, contradicts between internal innovation and development,lacks unique products, the expansion of business area is limited and structure is not reasonable. In further considering the opportunities and challenges of the company,the company’s brand awareness is relatively weak, enterprise management is not standard, has contradicts between internal innovation and development, grasp of the long-term interests of enterprises are not in place, lacks unique products and design level should be improved. According to JunLeBao problems, I put forward comments and suggestions about improving the enterprise management mode, widening the channels, using a variety of ways to sales and other suggestions. Keywords: SWOT analysis BaodingJunLeBao competition strategic solution 目 录 1 引言 1 1.1 保定君乐宝发展的现状 1 1.2保定君乐宝企业战略 1 2 保定君乐宝企业竞争现状的SWOT分析 1 2.1优势 1 2.1.1 完善的基础生产设施 2 2.1.2 优秀的企业文化 2 2.1.3 自主创新能力 2 2.1.4 广泛且密切的合作伙伴 2 2.2 劣势 2 2.2.1 企业管理与发展的矛盾 2 2.2.2 企业内部创新与发展的矛盾 2 2.2.3 企业缺乏特色的产品 3 2.2.4 区域的限制 3 2.2.5 不注重自身结构的调整 3 2.3 机遇 3 2.3.1 乳制品市场消费潜力巨大 3 2.3.2 乳制品行业规范化管理 3 2.3.3 政府大力支持乳业发展 4 2.3.4 蒙牛技术支撑 4 2.3.5 奶源局限性产生的机遇 4 2.4 威胁 5 2.4.1 乳业市场竞争激烈 5 2.4.2 牧场的产奶量低 5 2.4.3 饲养的成本高 5 2.4.5 资金链紧张 6 3 保定君乐宝存在的问题及原因 6 3.1 品牌意识淡薄 6 3.2企业管理失衡 7 3.3 设计水平较低 7 4 保定君乐宝企业竞争对策 7 4.1 树立品牌意识 7 4.2