我国中小企业网络推广行业发展现状论文.docVIP

PAGE 我国中小企业网络推广行业发展现状 摘要 网络推广是一种利用现代互联网资源进行营销活动的一种先进推广方式。它不仅帮助中小企业获得和大型企业竞争的机会，提高在竞争中取胜的可能性。同时，网络推广以低成本、高回报的特点已经成为中小企业的重要营销策略和宣传、销售、服务渠道。有效的网络推广提高了企业的核心竞争力，已经成为企业，尤其是中小企业健康发展的必由之路。 本文通过引述网络推广相关理论，结合网络推广在中小企业中的典型一一郑州华诚重工机械有限公司中的发展历程、地位、发展现状，综合分析华诚重工在网络推广过程中所存在的问题，并提出了一些针对性的建议，有助于企业制定出最适合自己发展状况的网络推广策略，此外，在文章的最后提出了企业网络推广的进一步展望，希望能够借此进一步推动华诚重工作网络推广的茁壮发展。 关键字： 中小企业 营销策略 网络推广 Abstract As an advanced way of promotion, Network marketing is a kind of the use of modern Internet resources for marketing activities, It not only helps the small and medium-sized enterprises and large enterprise gain more opportunities, improve the possibilities in the competition . At the same time, with low cost, high return on the characteristics of network marketing, network marketing has become an important strategy of marketing and promotion, sales, service channels. Effective Internet marketing to improve the core competitiveness of enterprises, has become the enterprise, especially the small and medium-sized enterprise healthy development the route one must take. This paper quoted the network promotion related theory, combined with the network promotion in small and medium-sized enterprises in typical one Zhengzhou Huacheng heavy machinery company in the development process, status, development situation, comprehensively analyze the problems of Huacheng heavy industry, and put forward some specific proposals, which help an enterprise to develop the most suitable for their own network promotion development, moreover, at the end of the article puts forward the further outlook , hoping to further promote the healthy development of network promotion in Huacheng company. Key words: small and medium-sized enterprise; marketing strategy; network promotion 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc 一、 绪论 PAGEREF _Toc \h 1 HYPERLINK \l _Toc （一）研究背景 PAGEREF _Toc \h 1 HYPERLINK \l _Toc （二） 研究目的、研究意义 PAGEREF _Toc \h 1 HYPERLINK \l