英语论文概括评论联想和可改进之处_1.docVIP

Summary This paper mainly takes the methodology of literature review. The literatures reviewed here include academic papers, books, and website information. The main field of literatures include: service definition and service characteristics; - goods- dominant logic versus service dominant logic; and value creation (co-creation). On the other hand, some small case studies can also be found in this paper. After the comparing between goods dominant logic and service dominant logic, this paper suggests the service-dominant logic as a preferred business logic. Because it provides a more interactive way of consumption, presents a value-in-use view rather than value-in-exchange, and requires manufacturers playing a role of assisting customers in value creating process. For those manufacturers wish to implement the service dominant logic, this paper suggests them to take innovations on their business, which including the innovations on products/services, business processes, and business models. Manufacturers may position themselves to new roles by involving in the customers’ value creating process. Taking innovations from an integrated view may help manufacturers to achieve the higher value under service dominant logic. This paper concluded the ongoing service dominant logic development, after which, offers a discussion on the implementing of which for the manufacturing companies. Critical comment Innovation becomes a most popular issue for today’s economy. The service dominant logic itself represents a view of innovation. Innovated on the principal business logic, shifting from goods dominant logic to service dominant logic requires manufacturers take innovations go through their entire business processes. The paper mainly takes the organization dimension for innovation, focusing on products and service、service process innovation and business model innovation. As an ideology, if S-D logic is going to be applied to the enterprise, it inevitable needs to put into prac