中小企业对电子商务的应用论文.docVIP

PAGE PAGE 10 毕 业 设 计 题目：中小企业对电子商务的应用 作者姓名： 　 　 所在系部：信息工程系 专　　业：电子商务 　 指导教师： 　 　 2012年 摘 要 作为信息技术在贸易领域的积极应用，一种基于互联网，以交易双方为主体，以银行电子支付和结算为手段，以客户数据为依托的全新贸易方式--电子商务应运而生。电子商务改变了传统的国际贸易方式，对传统的国际贸易理论提出了新的思考。一方面电子商务的媒Internet是全球性的，具有高效、快速、准确、安全、低成本等特点，突破了物质、时间、空间对贸易双方的限制，增加了贸易机会、降低了贸易成本、提高了贸易效益；另一方面，国际贸易环境已开始走向电子化，企业在开展国际贸易时必须顺应这个趋势。 关键词： 电子商务；国际贸易；中小企业  目 录 摘要···············································································2 目录···············································································3 前言···············································································5 正文···············································································6 1网络营销在中小企业发展中的现状和必要性···································6 2电子商务对中小企业的影响分析·············································6 2.1电子商务能够有效地弥补中小企业的先天不足·······························6 2.2电子商务对中小企业国际贸易的影响·······································7 3中小企业利用电子商务进行国际贸易的对策···································7 3.1转变观念，积极投身电子商务发展大潮······································7 3.2积极打造电子商务环境···················································7 3.3着力塑造网络品牌·······················································7 3.4重视客户关系管理·······················································8 4中小企业如何开展电子商务················································8 4.1做互联网的消费者·······················································8 4.2企业自建网站···························································8 4.3借力第三方平台·························································8 5中小企业网络营销的主要策略···············································8 5.1产品策略·······························································9 5.2价格策略·······························································9 5.3促销策略·······························································9 5.4渠道策略······························································10 5.5销售集成策略··························································10 结论························································