浅析TCL集团多元化发展的利弊.docVIP

毕业设计(论文) 题目： 浅析TCL集团多元化发展的利弊  浅析TCL集团多元化发展的利弊 摘 要 多元化发展战略，就是企业尽量增大产品类别和品种，跨行业生产多种多样的产品或服务，扩大企业的生产经营范围和市场范围，充分发挥企业特长，充分利用企业的各种资源，提高效益，保证企业的长期生存与发展的一种企业战略。多元化经营可以充分利用企业内部优势,其运行将比专业化经营企业更有效率,能获取更高的投资报酬。同时，实行多元化经营, 有利于企业提高抗风险能力,减少风险损失。但企业盲目多元化发展只会发散企业有限的资源和资金，不利于资源的集中、竞争力的增强、人才的集聚和本企业核心专长的培养。 在TCL集团的发展历程中，该企业不断地扩展自身的业务，不断寻找新的市场，并实施多元化发展战略。而TCL集团的多元化发展战略并非一路顺风的，它有着其巨大的优势，同时也隐藏着很大的弊端。在我国，很多中小企业都试图通过多元化发展战略提升自己的竞争实力。本文尝试对TCL集团多元化发展的利弊进行分析，希望能对其他企业具有一定的参考作用。 关键词：企业发展战略；相关多元化；核心竞争力；TCL集团  ANALYSISING THE ADVANTAGES AND DEFECTS OF STRATEGY OF DIVERSIFICATION OF THE TCL GROUP SUPERFICIALLY ABSTRACT Strategy of diversification is a very useful enterprise strategy. In this strategy, enterprises will try theirs best to increase the amount and kinds of products, will go to another field to provide all kinds of goods and services, will enlarge the range of marking, will use all themselves resource to improve benefit and ensure the enterprise can live for a long time. Enterprises can use theirs resource fully through the strategy of diversification. It can access more remunerations than others. What’s more, it can improve theirs ability of anti-risk. But it can divergence the limited funds of enterprise if you use blindly. In the developing step of the TCL Group, She spreads her business, finds new market, and implements the strategy of diversification. And the TCL Group all so meet many advantages and defects in this way. In China, there are a lot of enterprises try to improve theirs competitiveness by this way. And I try to analysis the advantages and defects of strategy of diversification of the TCL Group superficially, give a little help to a part of these enterprises. Key words: developing strategy of enterprise; related diversification; core competence; the TCL Group  目 录 1 绪论……………………………………………………………….…………………………1 1.1 课题背景及目的…………………………………….…………………………………1 1.2 国内外研究状况……………………………………………………………….………2 1.3 论文构成及研究内容…………………………………………………….…