Stylistic Analysis of Advertising Language 英语(毕业论文).docVIP

Stylistic Analysis of Advertising Language ［Abstract］ With the rapid development of economy, advertising is more and more in-depth peoples lives. In this paper, it gives a brief introduction to the characteristics of advertising language. And it learns from the stylistic point of view, respectively, in the pronunciation, vocabulary and syntax of its stylistic features. At the same time, it proposes a number of problems of advertising language in order to help English learners with a better understanding of the stylistic features of English advertising, and further enhance their level of reading comprehension and appreciation. ［Key words］ Advertising Language; Stylistics；Stylistic Features；Analysis With the rapid development of economy, advertising is becoming more and more popular and in-depth people’s lives. We can see advertising everywhere, on television, newspaper, magazines, bus shell, building wall, and so on. The advertisers often make the advertisements the most effective in order to secure a number of readers and to compete with many other similar advertising messages. They use various linguistic devices to catch attention, arouse desire, induce action, and contribute towards satisfaction. [1] The paper analyses the pronunciation, vocabulary and syntax of the advertising languages from the view of stylistics. The essay makes us learn advertising languages more clearly and in -depth understanding. Through the analysis, it shows up some problems of advertising languages, such as too much dialects, words do not convey their ideas, language long, mundane, and others. The essay helps us learn advertising language better, and further enhance the level of reading comprehension and appreciation. Ⅰ.The characteristics of advertising language There is always advertisement in our life, no matter the local ones or those coming from other countries have some characteristics. When you watch the ads carefully, you can find they have some commonalities. Advertising langua