对体育产业市场经营环境的方法论研究—经济工作.docVIP

? 对体育产业市场经营环境的方法论研究—经济工作 ? 摘要：采用文献资料和市场分析法，从方法论角度对体育产业市场经营环境分析的基本范畴和方法进行了探讨和研究。认为，从宏观环境和微观环境来看，体育产业市场经营环境主要包括政治环境、经济环境、大型体育赛事营造的环境（机会）、体育消费者环境和竞争者环境5个基本要素，并对法规分析法、生活方式分析法、流行趋势分析法、预测法和调查法做了扼要分析。关键词：体育产业；市场经营；经营环境；方法论Abstract: Uses the literature material and the market analytic method, has carried on the discussion and the research from the methodology angle to the sports industry market condition of business analysiss basic category and the method. Believed that looking from the macroscopic environment and the microscopic environment, the sports industry market condition of business mainly i