重庆会展业现状及发展对策探讨1.docVIP

PAGE PAGE 36 海南大学三亚学院 本 科生毕业论文（设计） 论文（设计）题目：重庆会展业现状及发展对策探讨 分 院： 旅业管理分院 专 业（方 向）： 旅游管理专业会展方向 年 级、班 级： 0601 学 生 学 号： 学 生 姓 名： 指 导 老 师： 2009 年 11 月 28 日 重庆会展业现状及发展对策探讨 摘 要 重庆是中国最年轻的直辖市，一个极富特点的城市。西部重镇的地理位置、国民政府陪都的国际影响力，让这座城市与众不同。经过直辖12年的迅猛发展，重庆已成为我国内陆一颗璀璨明珠。西部重镇的地理位置是重庆发展会展产业的最大优势。直辖以来，重庆先后建成了重庆国际会展中心、重庆中国三峡博物馆等专业会展设施，总面积超过12万平方米，并成功举办了“亚太城市市长峰会”、“全国糖酒商品交易会”、“全国书市”等展会和节庆活动，已逐步形成渝洽会、三峡国际旅游节、重庆高交会、璧山鞋博会、武隆国际攀岩挑战赛等30余个品牌展会。同时，大城市、大农村齐全的产业基础，又为重庆发展会展产业济提供了强有力的支持。重庆完全能够在不久的将来被建成中国的会展之都。本文以重庆会展业为基础，结合其实际情况进行分析研究，以此来发现问题得出结论，希望为重庆会展业的发展提供参考。 [关键词] 重庆会展业；SWOT分析；现状；问题；对策 Abstract Chongqing is Chinas youngest municipality in a very feature of the city, the western city of geographical location, the former provisional capital of the international influence, so that the city is very unique. After 12 years directly under the rapid development of Chongqing has become Chinas interior a bright pearl. The geographical location of the western city of Chongqing is the biggest advantage for the development of MICE industry in Chongqing. Since the city promoted municipality, Chongqing has built Chongqing International Convention and Exhibition Center, Chongqing China Three Gorges Museum, and other professional exhibition facilities, a total area of more than 120 thousand square meters, and successfully held the Asia-Pacific City Summit, National sugar distilling trade fair,National Book Fair, and other exhibitions and festivals, has been gradually formed, such as Yu Qiahui, the Three Gorges International Tourism Festival, Chongqing Hi-tech Fair, Bishan shoes Fair, Wulong Challenge international rock climbing more than 30 brands such as exhibitions. Meanwhile, the big cities, large rural areas of Chongqing complete the development of exhibition industry, has provided strong support for Changing’s MICE industry. Thus, Chongqing is fully capable of in the near future has been the building of Chinas exhibitio