电子商务概论ppt_ch01.pptVIP

1 © Cengage Learning 2015 电子商务概论 张昕瑞 管理学院 上海理工大学 2 2017-09-19 3 Introduction to Electronic Commerce 2017-09-26 4 Selling on the Web 1 2017-10-03 5 国庆假期 2017-10-10 6 Selling on the Web 2 2017-10-17 7 Marketing on the Web 1 2017-10-24 8 Marketing on the Web 2 2017-10-31 9 Business-to-Business Activities: Improving Efficiency and Reducing Costs 1 2017-11-07 10 Business-to-Business Activities: Improving Efficiency and Reducing Costs 2 2017-11-14 11 Social Networking, Mobile Commerce, and Online Auctions 2017-11-21 12 Planning for Electronic Commerce 2017-11-28 13 Case Study 2017-12-05 14 The Environment of Electronic Commerce: Legal, Ethical, and Tax Issues 2017-12-12 15 Electronic Commerce Security 2017-12-19 16 Payment Systems for Electronic Commerce 2017-12-26 17 Group Presentation 2018-01-02 18 Test 课程要求 上课要求：课前请假、避免迟到早退 随机点名三次缺勤，课程无成绩 课程评分标准：平时20%；小组作业及演讲40%；考试40%； 其中：小组作业（内容40%、效果40%、PPT或多媒体20%） 小组构成：4~6人一组 Discussion What is e-commerce/business? What e-commerce/business company do you know? What’s the core business of this company? Why people choose to do business online? What’s the trend of e-commerce/business? …… 1-7 Introduction to Electronic Commerce Chapter 1 8 © Cengage Learning 2015 Learning Objectives In this chapter, you will learn about: What electronic commerce is and how it has evolved Why companies concentrate on revenue models and the analysis of business processes instead of business models when they undertake electronic commerce initiatives How economic forces have created a business environment that is fostering the continued growth of electronic commerce © Cengage Learning 2015 9 9 Learning Objectives (cont’d.) How businesses use value chains and SWOT analysis to identify electronic commerce opportunities The international nature of electronic commerce and the challenges that arise in engaging in electronic commerce on a global scale © Cengage Learning 2015 10 10 Introduction Late 1990s: few companies doing buying or selling online Amazon, EBay