毕业论文英文文献总结《品牌》.docVIP

毕业论文中英翻译 Brand 班 陈 露 Concepts Some people distinguish the psychological aspect of a brand from the experiential aspect. The experiential aspect consists of the sum of all points of contact with the brand and is known as the brand experience. The psychological aspect, sometimes referred to as the brand image, is a symbolic construct created within the minds of people and consists of all the information and expectations associated with a product or service. People en