浅析日-本便利店经营策略对我国零售业的借鉴意义.docVIP

PAGE PAGE 14 浅析日本便利店经营策略对我国零售业的借鉴意义 摘 要 我国现代零售业相对西方发达国家而言起步比较晚，故而存在许多不足，更是在当今国际零售企业大举在我国“攻城略地”的情况下，我国零售企业更是显得凋敝。在这样的背景下，本文以日本便利店为例，通过分析我国零售业的弊端，日本便利店的优势，找出日本便利店优势对我国零售业的借鉴意义，盼使我国零售业企业增强竞争力，做大做强。 关键词: 便利店； 零售业； 借鉴意义 Analysis of the Japanese Convenience Store Business Strategy in China Retail Industry Reference Abstract Chinas relatively developed Western countries in terms of modern retail started relatively late and therefore there is much to be desired, but in todays large-scale international retail enterprises in Chinas land grab situation, Chinas retail enterprises become more depressed. In this context, this paper, the Japanese convenience store, for example, by analyzing the shortcomings of Chinas retail industry, the advantages of convenience stores in Japan, the Japanese convenience store to find advantages of Chinas retail industry reference, hope to make our retail enterprises gain a competitive power, bigger and stronger. Key words: Convenience stores; Retail trade; Reference 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc 1 便利店概述 PAGEREF _Toc \h 1 HYPERLINK \l _Toc 2 我国零售业和日本便利店概述 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 2.1 我国零售业的发展和现状 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 2.2 日本便利店的起源 PAGEREF _Toc \h 3 HYPERLINK \l _Toc 2.3 日本便利店的发展和现状 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 3 我国零售业和日本便利店分析 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 3.1 我国零售业分析 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 3.1.1 我国零售业优势分析 PAGEREF _Toc \h 4 HYPERLINK \l _Toc 3.1.2 我国零售业劣势分析 PAGEREF _Toc \h 5 HYPERLINK \l _Toc 3.1.3 我国零售业机会分析 PAGEREF _Toc \h 6 HYPERLINK \l _Toc 3.1.4 我国零售业威胁分析 PAGEREF _Toc \h 6 HYPERLINK \l _Toc 3.2 日本便利店分析 PAGEREF _Toc \h 6 HYPERLINK \l _Toc 3.2.1 从便利店集客能力来分析 PAGEREF _Toc \h 7 HYPERLINK \l _Toc 3.2.2 从日本便利店成功经营与行销发展来分析 PAGEREF _Toc \h 8 HYPERLINK \l _Toc 4 日本便利店对我国零售业的借鉴意义 PAGEREF _Toc \h 9 HYPERLINK \l _Toc 结 论 PAGEREF _Toc \h 12 HYPERLINK \l _Toc 参考文献 PAGEREF _Toc \h 13 HYPERLINK \l _Toc 致 谢 PAGEREF _Toc \h 14 我国零售企业相对于国