酒店管理行销酒店市场销售开业筹备运作.pptx

;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;;Photo library;;;;;;;;;;;;;;;;;;;has the benefits of resembling the traditional editorial look but guarantees inclusion of the images and copy that you want for the same costs as an advert. It is not uncommon for an advertorial to contain a reader offer or invitation to, for instance, participate in a competition etc. Given that your PR campaign creates substantial interest, it will be important to nominate a spokesperson for the hotel who is able to provide information and deal with questions arising from your press packs or news releases. This should always be the General Manager unless a specific Director of Marketing or Press Officer has been appointed by the hotel. It is also imperative that all hotel staff are clear that they are not to speak to the press about any matters concerning the property – however harmless it may appear – particularly when issues arise, but that they must direct all media questions and queries to the hotel spokesperson. This will typically be the GM, who will also have liaised with the IHG EMEA Risk and PR teams to prepare statements and plans. PR will also play a role in creating positive community relations which may be essential to the success of your hotel. Support for local charities by, say, providing meeting space, a children’s painting competition via local schools, or acting as host for key local business groups will all create positive feedback, help raise the hotel’s profile within the area and, potentially,;;;;;;;;;;;;Priority Club Rewards What is Priority Club Rewards?;;;;;;;;;;;;;;;;;;2 Increasing conversion – more rooms sold 3 Optimising revenue – more revenue per sale 4 Retaining customers – more loyalty. The Channels: Central Reservations Office (CRO) The Central Reservations Office is the link between customers and the IHG hotel network. It is vital that you present your new, refurbished or brand converted hotel to the CRO and the CRO Conference Incentives Desk as they will be able