我国家电企业开拓农村市场-的营销策略文档.doc

???aòa??3¤?úò?à′￡??ò1úéú2úá÷í¨·￠?1????3?êD???á??′?￡??ì3éá?????μ?Dè?óμ?2?μ?3?·?μ??ú×?￡?????ó°?ìá???′??-??μ?·￠?1?￠????éú??????μ?ìá??ó?éú???êá?μ???é??￡òò??￡?í??1??′?êD3?ê?ò??tà?1ú?￠à??ó?￠à???μ?′óê??￡í?ê±￡??ò1ú80?ê′ú?ùD?3éμ?D?D??òμ??óòμ3é3¤′|óú×a???ú￡?1ú?ú3?êDêD3?oü′ó3ì?èé?ò??-±￥oí?￡òò′?è?o??ù?Y??′??òμ?êD3?μ?ì?μ?oí??×′￡??????ù′??úμ??êìa￡????¨?aí???′??òμ?êD3?μ?2?????ê?±???ì?ì?μ???μ??￡ ??1??ü′ê???òμ??óòμ ??′?êD3? óa?ú2???1 ??Title??The marketing tactics that household appliances enterprises open up the rural market ??Abstract??For a long time, the product and its circulation in our country is focused on the cities while the countryside is neglected, which leads to the dissatisfaction of the peasants demands and has a serious negative effect on the development of the rural economy, the peasants living standard and their living quality. Therefore it is an important affair to expand the rural market, which is beneficial to the nation, the enterprises and also the peasants. Besides, the newly emerging household appliances enterprise that formed in the 1980?ˉs in our country is in a transferring period; and to a great extent, the domestic market in the cities has already saturated. So, how to hold the characteristics and the current situation of the rural market, according to the problem, make up the fitting tactics will be probed in this essay. ??Key words??Household appliances enterprise ; Rural market ;Tactics of marketing ?????××?ê??? ò??￠±???μ???μ?oí??êμòaò? (ò?) ±???μ???μ? ?ò1ú?-???-1y20?à?êμ????ù??3¤oíá?±??yà?￡?′ó2?·?éì?·ò??ú×??ò3?1yêD3?Dè?ó?￡??óú80?ê′ú?ùD?3éμ?D?D??òμ?2úòμà′?μ￡?3?êD?òμ?êD3?ò??à??±￥oí?￡????′?êD3?óéóú?óòμμ??a·￠á|?è2?1?oí??·??·?32?μèòò??μ?ó°?ì￡????°éDóD?T′óμ??????￡òò′?￡?±ê??í¨1y????′??òμ?êD3?μ?ì?μ??￠??×′ò??°′??ú?êìaμ?·???￡????¨3?ò??μáD?aí???′?êD3?μ?óa?ú2???￡??a?óòμ???ü??′??òμ?êD3?ìá1?ò?μ??è???￡ ￡¨?t￡?±???μ???êμòaò? ???óòμμ??-óaàí??ìá3?D?μ?òa?ó?￡òa?ó?óòμ?Dêμ×a±??-óa1???￡?°?????′?êD3?μ?óa?ú?êìaìá??μ?????μ????èà′è?ê??￡ ê1?óòμè?ê?μ???′?êD3?μ?1?à??°?°￡??a???ü?