英语学习新编剑桥商务英语初级课件.ppt

Unit 1;What’s business;What have you learned from the test:;Business English is not an independent language. It is English with the background of international commerce, including International Trade, Finance, Banking, Accounting, Delivery, Transportation, Insurance, Economy, Management, Marketing and Service etc.;What is BEC?;;On Grading;Objectives;Could you describe your internship in summer holiday?;What department I work in?;Unit 4;Objectives;Vocabulary;The differences between memos, notes and notices;VCD: Useful expression in telephone;Making contact Receptionist: Company… Good afternoon. Can I ask who is calling? Hello, Chris. I’ll try the line for you. This is Chris Hardy for you. ;Unit 5;5a: Objectives;5b: Performance;What is annual report?;The value of an annual report;Of the many report types, the investor population is most familiar with the 10-K, a document that is filed annually and is sometimes referred to as a companys annual report. ;Income Statement;Most investors consider the annual report to be the most useful and credible tool for gaining a comprehensive overview of a company. It is one of the most critical documents that a company produces and is often the primary document used by investors when researching a company. ;It is recommended that the cover contain the following information: ;;;Describing graphs;As an Investor, your purpose may be to assess ;Follow- up question;Some things to consider about the report in general...;Unit 7;objectives;Vocabulary;Language Input;Mini-presentation;VCD Viewing: Presenting a product;Stages of a presentation?;How to Make an Effective Public Speaking;(5)Viewing question: public speaking;Slogan;How to make a slogan;Stylistic Features of the Advertising Slogan;At the lexical level Common uses of second person addressee “you”, “we”,”us”.and “always,no” HYUNDAI: Always there for you. Fed ex: We live to deliver. MMs: melt in your mouth, not in your hand. Always Coca-Cola.; At the