英语学习新编剑桥商务英语unit12模版 ppt课件.pptVIP

英语学习新编剑桥商务英语unit12模版 ppt课件.ppt

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英语学习新编剑桥商务英语unit12模版 ppt课件

Module 12;1;;2. Listen to a news programme about the problem in Ex1. A journalist has prepared notes on the case. Write in the missing words.;Listening script;when it launched a rival mobile phone brand, the operator Orange said easyMobile was breaking the law by using its colour in the same marketplace. Then there was the oil company BP, whose logo is green and yellow. They took out litigation against an Irish petrol company who tried to paint its petrol stations green. P: So do you think you can use the same colour as long as your product is different? R: Absolutely. For example, the food manufacturer Heinz uses turquoise on its cans but it couldn’t stop someone from using the same colour on, say bicycles. P: Can you tell me if there is anything else you can buy the rights on? R: Oh sure. Trademarks mean firms have rights over anything like colour or shape. P: Shape as well? R: Absolutely. Take Toblerone. They have the rights on triangular boxes for their chocolate. P: So back to Galacall and F. I’d like to know what you think the outcome will be if it ever gets to court. Who’ll win? R: Well, I’m not the judge, but if the prosecution can prove the colour will confuse customers and damage Galacall’s business then they might just win it.;Vocabulary: Legal terms;Reading: Colourful cases;ORANGE TO SUE OVER COLOUR;NO GOOGLING, PLEASE;Going Green;Grammar: Indirect questions and tags;2. Read these questions and comments form a BEC Vantage Speaking Test. Find the mistake in each one. Check for word order, an incorrect word or a missing word.;语法小结要点解析: 我们通常使用间接问句使直接问句听起来更礼貌或婉转。 间接问句的构成:将动词移位,使之变成陈述句即可。例如: Will it attract many people? Do you think it will attract many people? What do you think is the reason? I was wondering what you think the reason is. Why did you leave your last job? Can you tell me why you left your last job? 人们通常使用反意问句来证实或核实信息。例如: Good marketing is more important than a good product, isn’t it? In the future people will reduce h

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