金融产品营销策划书4wgzrni8.doc

PAGE 目 录 概要提示·························································（02） 一、策划目的·····················································（02） 二、营销环境分析·················································（02） （一）、宏观环境分析·············································（02） （二）、基金产品SWOT分析········································（02） 1、优势·····················································（03） 2、劣势·····················································（04） 3、威胁·····················································（05） 4、机会·····················································（06） （三）、竞争企业分析·············································（06） （四）、企业形象分析·············································（07） （五）、投资者分析················································（08） 三、市场面临的问题分析·················································（08） （一）市场风险···················································（10） （二）信息风险··················································（09） （三）流动性风险················································（09） （四）管理风险··················································（09） （五）操作或技术风险············································（09） （七）其他风险··················································（09） （六）合规性风险·················································（09） 四、市场机会分析························································（10） 五、营销策划达到的目标···········································（10） 六、营销策略·····························································（10） （一）、产品策略··················································（10） （二）、渠道策略·················································（12） （三）、价格策略··················································（13） （四）、促销策略·························································（13） 七、具体推进方案·························································（15） (一)、针对不同投资者···········································（15） （二）、针对企业自身·············································（17） 结束语···························································（17） 金融产品对比