基于决策者偏好体育产业上市公司竞争力投影寻踪建模研究.docVIP

基于决策者偏好体育产业上市公司竞争力投影寻踪建模研究 　　摘 要：应用基于群搜索群智能最优化方法建立初始投影寻踪（PPC）模型，建立由22个指标组成的体育产业上市公司竞争力综合评价精简的指标体系，根据样本投影值大小实现对体育产业上市公司竞争力的排序、分类及分析其发展趋势。在表征竞争力的7大方面中，增长能力最重要，其次是盈利能力。根据PPC模型结果，提出了更有针对性的提高上市公司竞争力的措施和建议：理论上讲，如果采取措施，能够整体上改善投影向量系数较大的指标值，就能整体上显著增强上市公司的竞争力；但对某一家具体的上市公司而言，必须根据自身的主客观条件，努力采取措施，在投影向量系数较大的指标中，挖掘出弱势指标，并积极创造条件，着力改进，往往能够达到事半功倍的效果。实证研究表明，作为一种新的评价方法，基于决策者偏好的MPPC模型，能较好地用于体育产业上市公司竞争力综合评价、排序与分类研究。 　　关键词：体育产业；上市公司；投影寻踪模型；竞争力；决策者偏好 　　中图分类号：G 80-052 文章编号：1009-783X（2017）04-0305-08 文献标识码：A 　　Abstract： Based on the application of swarm intelligent optimization search method， the initial projection pursuit cluster （PPC） model is established， which includes 22 indicators of sports industry listed companies’competitiveness comprehensive evaluation index system according to the simplified sample， projection value， sorting and classification of sports industry listed companies’competitiveness analysis of the size of its development trend. In the 7 aspects of competitiveness， the growth ability is the most important， followed by profitability. According to the result of PPC model， this paper puts forward some measures and suggestions for more targeted to improve the competitiveness of listed companies： In theory， if measures are taken， it can improve the index of projection vector coefficient of the value， enhance the competitiveness of the listed companies； but for a specific listed companies， it must be based on their own the subjective and objective conditions， to take measures in the projection coefficient of the index vector， dig out the vulnerable index， and actively create conditions to improve， a multiplier effect can be achieved. The empirical study shows that， as a new evaluation method， the MPPC model based on the decision-makers preference can be applied to the comprehensive evaluation， ranking and classification of the competitive ability of the listed companies in the sports industry. 　　Keywords： sports industry； listed companies； projection pursuit clustering