商贸英语教程课后答案 business english chapter review answer.docVIP

THE ANSWER OF BUSINESS ENGLISH CHAPTER REVIEW CHAPTER REVIEW（1） key terms commerce and trade 商业和贸易 2.wants需求 3.necessities of life生活必需品4.production and consumption 生产和消费5.earning capacity 收益能力6.buying power of the family 家庭购买力7.profit margin 利润幅度8.Market-garden produce 商品菜园9.wholesale and retail trade批发和零售贸易10.home and foreign trade 国内外贸易11.medium of exchange 交换媒介12.barter 易货贸易13.supply and demand 供给与需求14.going price 时价15.market price 市场价16.competitive price 竞争价17.Sales revenue销售收入18pure competition 完全竞争19.free market economy 自由市场经济20.planned economy计划经济 21.capital goods资本货物、不动产、固定资产22.distribution of goods and services 商品和服务的分配23.business ownership 企业所有制24sole proprietorship 独资企业25.partnership合伙企业 26.corporation法人公司 27.stockholders’rights 股东权利28.common stock 普通股29preferred stock优先股 EXERCISE Comprehension of the texts b 2.c 3.a 4.b 5.a 6.c 7.b 8.c 9.d 10.a 11.d 12.b 13.b 14.c 15.b Vocabulary 1.duction duce duct 2.a.economy b.economically c.economical 3.a.specializes b.specialization c.specialty 4.a.unemployed b.employment c.employer 5.petitive petition pete Translation manufacture and extractive industry 2.earning capacity and buying power of the family 3.necessities of life 4.production and consumption 5.market garden produce 6.profit margin 7.producers’goods and consumers’ goods 8.home and foreign trade 9.lubricant that facilitates exchange 10.capital goods 11specialization and division of labor 12.sales revenue 13.going price,equilibrium price,market price 14.inflation and recession 15.free delivery and life-time warranty 16.free-market economy and planned economy 17.distibution of product and service 18.corporation CHAPTER REVIEW（2） key terms 市场营销 2.市场调研 3.消费市场4.产业市场5.零售市场6.集团市场7.销售导向8.生产导向9.销售预测10. 市场调研11.市场细分12.营销组合13.产品、价格、促销和分配14.产品的分配渠道15.销售促销16.人员销售17产品广告18厂家或商家广告19.冲动购买20.连锁零售21.折扣店22.专卖店23.美容店24零售渠道25.产品系列 26.电话营销 27.薄利多销的战略 EXERCISE Comprehension of the texts 1.d 2.c 3.b 4.a 5.a 6.c 7.b 8.d 9.a 10.b