房地产企业营销状况和策略分析（论文）.docVIP

重庆大学成人高等教育自学考试毕业论文 - PAGE 2 - 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc 一、我国房地产企业营销现状 PAGEREF _Toc \h 3 HYPERLINK \l _Toc 二、房地产营销困惑原因 PAGEREF _Toc \h 3 HYPERLINK \l _Toc 三、当前房地产营销对策分析 PAGEREF _Toc \h 4 HYPERLINK \l _Toc （一）市场调研 PAGEREF _Toc \h 4 HYPERLINK \l _Toc （二）实施房地产商品策划 PAGEREF _Toc \h 4 HYPERLINK \l _Toc （三）打造房地产特色卖点 PAGEREF _Toc \h 4 HYPERLINK \l _Toc （四）全面提升房地产广告质量 PAGEREF _Toc \h 5 HYPERLINK \l _Toc （五）竭力提高营销人员的素质 PAGEREF _Toc \h 5 HYPERLINK \l _Toc 四、结论 PAGEREF _Toc \h 5 房地产企业营销状况及策略分析 摘要 ： 房地产,是一种稀缺的资源、重要的生产要素和基本的生活资料,是人们十分重视、珍惜的财产。在市场经济中,房地产还是一种商品,成为良好的投资对象。经济的日益发展、社会的进步和人口的增长,人们对房地产的需求会日益增加。房地产业,是国民经济的一个重要产业,并已经成为国民经济的支柱产业。我国目前房地产市场竞争越来越激烈，市场营销已被视为房地产企业经营和运作的生命线。本文针对当前房地产市场营销现状，剖析其处于困惑状态原因，提出企业要立足、要生存、要发展，营销所必须采取的新对策，促使房地产企业迅速打开新局面，蓬勃向前发展。 关键词：房地产，营销状况，营销困惑 Abstract： Real estate is a scarce resource, an important factor of production and basic life material, which is people attach great importance to the property cherished. In a market economy, real estate or a commodity is a good investment. With the development of economy, the progress of the society and the growth of the population, the demand of people for real estate will increase. The real estate industry is the national economys an important industry and has become a pillar industry of the national economy. With Chinas real estate market more and more competition, market marketing are regarded as a real estate enterprise management and operation of the lifeline. This article is in view of the current real estate market marketing situation and analyzes the state of confusion in the reason and gives the enterprise some new thoughts, such as to survive, the enterprise should be based on the development, marketing must take the new measures and so an. These will make real estate enterprise quickly open the new situation and make the boom of forward development. Key word: Real estate，Marketing situation，Marketing confused 一、我国房地产企业营销现状 当前，房地产企业正朝着理性化发展，商品市场竞争越来越激烈，房地产营销已被视为房地产企业