XX公司IT分销渠道重构项目的研究项目管理专业论文.docx

III III ABSTRACT The topics for this thesis in the hope that the combination of electronic MPM University of Science and Technology Centre in the supply chain management and project management and customer value theory, the scope of application of project management in the management and progress of a number of management concepts and methods, in my company as the host of the XX Based on the combination of their own practice, to explore how specific applications XX supply chain management and customer value concept, the scope of application management and management of the progress of some of the approaches to IT distribution channels for its reconstruction, to achieve by simple product Distributors to supply chain value-added distributors role changes, improve customer value through the supply chain and foster the competitiveness of space to create value-added channels, enhancing their competitiveness. XX also hope that through distribution channels IT companies in the implementation of reconstruction projects of the actual situation and lessons learned for a similar IT distribution companies to provide information and reference. Key words: supply chain management, customer value, IT distribution channels, project management 目录 目 录 HYPERLINK \l _bookmark0 第一章 绪论 1 HYPERLINK \l _bookmark1 1.1 本论文研究背景 1 HYPERLINK \l _bookmark2 1.2 本论文的研究内容及意义 2 TOC \o 1-2 \h \z \u HYPERLINK \l _bookmark3 第二章 XX 公司 IT 分销渠道重构项目的背景分析 4 HYPERLINK \l _bookmark4 2.1 IT 分销渠道的现状分析 4 HYPERLINK \l _bookmark5 2.2 IT 分销渠道发展的方向 10 HYPERLINK \l _bookmark6 第三章 XX 公司 IT 分销渠道重构项目的需求分析 14 HYPERLINK \l _bookmark7 3.1 XX 公司 IT 分销渠道的特点 14 HYPERLINK \l _bookmark8 3.2 XX 公司 IT 分销渠道的经营现状分析 15 HYPERLINK \l _bookmark9 3.3 XX 公司 IT 分销渠道面临的问题 17 HYPERLINK \l _bookmark10 第四章 XX 公司 IT 分销渠道重构项目的重构范围研究 20 HYPERLINK \l _bookmark11 4.1 XX 公司 IT 分销渠道重构原则 20 HYPERLINK \l _bookmark12 4.2 XX 公司 IT 分销渠道的构建内容 23 HYPERLINK \l _bookmark13 4.3 XX 公司 IT 分销渠道重构项目的重构工作分解 28 HYPERLINK \l _bookm