《宁波日报》主题报道现状及发展思路研究-新闻学专业论文.docxVIP

摘要 摘要 万方数据 万方数据 摘 要 主题报道作为党报的一种常规与重要的作品形态，是体现党报深度与厚度 的重要载体，能够彰显党报的公信力与影响力。在当前竞争日趋激烈的媒介环 境之下，思考和探索如何通过做好主题报道来提升媒体的舆论引导力、巩固党 报自身的主流媒体地位可谓是党报的一门重要课程。地市党报作为最贴近基层、 贴近群众的党报，更是要在主题报道上有所作为、有所突破，以此来提升受众 的接受度，强化报道的影响力。 本文选择长三角经济富庶地区的宁波市党委机关报《宁波日报》作为研究 对象，针对其在 2013 年的主题报道现状，利用文献分析法、内容分析法等手段 总结其主题报道的形态和特色，揭示存在的不足，并探索未来的发展思路，以 期借助个案分析为谋求我国地市党报主题报道的发展出一份力。 本文的第一章为绪论，阐述了选题背景、文献综述、研究意义与研究方法。 第二章为主题报道概述，对主题报道的概念、特征、社会功能以及与党报的关 系这四个方面做了阐释。第三章分析了《宁波日报》主题报道的报道形态。第 四章分析了《宁波日报》主题报道的报道特色。第五章揭示了《宁波日报》主 题报道存在的不足，并且探讨了主题报道未来的发展思路。 关键词：主题报道；宁波日报；现状；发展思路 II Abst Abstract ABSTRACT Theme report is a major work and important responsibility of party newspaper. It not only can reflect the depth and thickness of party newspaper but also an important carrier which can highlight party newspaper’s credibility and Influence. In the current media environment, the competition between various kinds of media is becoming increasingly fierce. So thinking and exploring how to make the theme report better to enhance the power of the media to guide public opinion and consolidate the position of the party newspaper as the mainstream media is an important course for party newspaper. Municipal party newspaper is closest to the grassroots level among the various kinds of party newspapers. So it must make a difference or make a breakthrough to enhance the audience’s acceptance and reports’ influence. The paper used Ningbo Daily as the research object. It is the party newspaper of city Ningbo, which locates in the rich Yangtze River Delta area. The paper researches the theme reports which Published in Ningbo Daily in 2013. The paper uses many research methods such as content analysis and text analysis to summarize the pattern and characteristics of theme reports, Reveals exists shortcomings, explore the future development strategies. With this case, the paper hopes to make some contributions for the development of municipal party newspaper in China. The first chapter is an introduction. It includes the background desc