中小城市早教加盟机构的市场营销策略研究——以jy东方爱婴早教中心为例-research on marketing strategy of early childhood education in small and medium - sized cities —— taking jy oriental baby - friendly early childhood education center as an example.docxVIP

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中小城市早教加盟机构的市场营销策略研究——以jy东方爱婴早教中心为例-research on marketing strategy of early childhood education in small and medium - sized cities —— taking jy oriental baby - friendly early childhood education center as an example.docx

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中小城市早教加盟机构的市场营销策略研究——以jy东方爱婴早教中心为例-research on marketing strategy of early childhood education in small and medium - sized cities —— taking jy oriental baby - friendly early childhood education center as an example

汕头大汕头大学硕士学位论文中小城市早教加盟机构的市场营销策略研究——以 JY 东方爱婴早教中心为例 PAGE VI PAGE VI 万方数据务过程管理及对中心内部人员及客户管理方面入手调整该中心的经营管理方式也是该中心赢得良好经营局面的基本保障。关键词：早教机构，营销策略，早教 Abstract With its rapid development in economy, science and civilization, the importance of early education for children is now unprecedentedly acknowledged by both the government and the people in China. Different kinds of early educational institutions are set up for the trend. They are now on the track of quick development in cities of different levels. Although they are newly developed, the early educational markets are of great potential in small and medium cities. Many early educational institutions of well-known brands are expanding their branches from first-tier cities to small and medium cities. However, as most early educational institutions in small and medium cities are limited in teaching forces and supporting facilities and their consumer groups are restricted in consumption capacity and price affordability, plus with their management problems, the early educational institutions in small and medium cities are now facing with more and more pressure for survival. They are in the urge of adjusting their marketing strategies for the purpose of winning a share of their own in the huge potential market. Jieyang Oriental Baby Early Educational Center is an early educational institution which is located in Jieyang City, Guangdong Province. Taking this institution as its research object, this paper endeavors to discuss the marketing strategies for early educational institutions, hoping to provide reference for the development of other early educational institutions. It develops through the following steps: firstly, in-depth interviews are conducted with the executives and related staff in Jieyang Oriental Baby, at the same time, a questionnaire survey is made on the market potential and market segmentation of early education, and the early educational concept of the parents with children of 0-3 years old in Jieyan