医药学习课程礼来制药陈家麟new.pptVIP

File name/location Company Confidential Copyright ? 2000 Eli Lilly and Company 礼来产品的里程碑 择思达? 第一个非刺激的抗注意力缺失的药物 (小儿多动症) 百优解? 世界上销量最大的抗抑郁药 再普乐? 世界上销量最大的抗精神分裂药 欣百达? 第一个治疗躁郁症的药物 健择? 世界上销量最大的抗非小细胞和膀胱癌药物之一 希刻劳? 销量最大的口服抗生素 希爱力? 跨世代的ED治疗药物 2003年被“时代杂志”评为“年度最酷发明” 2008年全球销量超过14亿美金，在26个国家市场占有率第一 File name/location Company Confidential Copyright ? 2000 Eli Lilly and Company 谢谢大家！ * 到目前为止，市面上销售的PDE5抑制剂一共有3钟。而三种药物的竞争被人戏称为“蓝”、“黄”、“橙”三种“颜色小药丸“。蓝色的万艾可是在1998年上市的，是第一种上市的PDE5抑制剂类药物，使得ED治疗进入了“伟哥”时代，具有化时代的意义。而随后在2003年上市的艾力达延长了起效时间，达4-6小时，能够满足患者更多的需求；而希爱力自从2003年上市后，全面追赶前两种药物，因为超长的起效时间，突破了对患者服药时间的限制，使得患者能够自由地掌握自己的亲密时间，是真真正正的治疗ED理想药物。这一过程就像手机上市一样， “大哥大”刚刚出来的时候，虽然很笨重，但是比起固定电话，还是更加方便。而随着消费者的需求提高，科技的进步不断地推出了新的手机技术来满足消费者的多样化要求，今天的新型手机不仅待机时间长，还能听音乐、上网，让人们的生活更加方便、自由。希爱力正是依托新技术，超越前者，独占鳌头，给患者带来了更自由的“性”福，也能满足更高的ED治疗目标 * The launch of the integrated campaign was scheduled to align with the national sales meetings * * * * In 1900,if it bears a red Lilly , it’s right.you can trust. * Eli Lilly and company, the global research based company, was established in 1876 by colonel Eli Lilly in Indianapolis, Indiana and now Lilly has entered its 129th year of business. * The picture shows the Lilly Headquarter in Indianapolis. There’re national flags on the plaza. The left corner is that of China. Ask: Have you ever considered how big Lilly is globally? Maybe you can tell me the number of people Lilly employs globally or the number of countries where we market products? Say: Lilly employs over 44,000 people worldwide. We market our healthcare products in more than 100 countries. We have research-and-development facilities located in 9 countries. We have 27 manufacturing plants in 15 countries. Combined with these successes, we also have an award-winning culture that has been recognized, both inside and outside the United States, as being one of the best companies to work for, as being one of the best managed companies, as having one of the best benefit programs, and as being one of the best companies