城市形象的网络传播风险分析-risk analysis of network communication of city image.docxVIP

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城市形象的网络传播风险分析-risk analysis of network communication of city image.docx

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城市形象的网络传播风险分析-risk analysis of network communication of city image

华中科技大学硕士学位论文华中科技大学硕士学位论文 II II Abstract In the process of urbanization in China, the city image is closely related to the development of the city，especially the negative image of the city will hinder the development of the city. As a new medium, Internet makes the image of the city facing new risks in the network communication. This study is concerned about the risk of the image of the city in network communication. Started from the mode and features of network communication of the citys image, Philosophical realism and constructivism was used to discourse the mirror and construction of the risk of the citys image by network communication, and the theory of media risk amplification was involved. Then two empirical studies was carried out based on refered theory: the first one was focused the construction of the network news on the citys image risks by content analysis, it was found that netizens’ concern about the negative news and the attitude tendency and ways of the media reporting would enhance the image of the citys risk; the other one was case study, which discussed the spread and response of risk of the citys image of network events. According to the source, nature, urban differences and the evolution law of network events, it was defined the signs, sources, differences and the situation of the risk, then the risk was comparatively studied, which tended to process analysis. Finally, the study settled to the management of the risk of the city image on network, which is the most practical part of this thesis. Refered to the risk warning, it was proposed the three-dimensional warning range of online news, forums and microblogging, and identify indicators of the level of risk, and the construction of keyword database by use of text mining technology; then it was commended five response strategies for risk of the image of the city on network communication with reference to the the 8R principles of risk management. Key words：City image Network communica