【毕业论文】涪陵乡村基外卖服务模式研究.docVIP

l 摘 要 随着社会经济的不断发展，人们生活节奏加快，快餐成为了一种餐饮时尚。正餐逐渐失去优势，快餐在餐饮业所占比重越来越大。近年来，宅男宅女一族的兴起，让外卖走上了餐饮业的舞台。外卖的兴起已不可阻挡。 从改革开放以来，洋快餐开始陆续进入中国。洋快餐的进入给中国餐饮业产生了巨大的冲击，大量餐饮业开始转型，真功夫，乡村基等中式快餐连锁品牌的领军人物以中式快餐争夺中国快餐领域。虽然乡村基从1996年来发展迅猛，在中国快餐行业具有了一定的规模，但是总体根底较薄，其他快餐对它的威胁很大。 该文首先对中国整体快餐及外卖行业进行具体的分析，接着分析乡村基整体经营概况；然后分析涪陵地区外卖现状，依据7Ps理论分析涪陵乡村基外卖存在的问题。依据肯德基、麦当劳外卖模式的经验，探讨其进一步改进措施，改变涪陵乡村基外卖的尴尬地位，力争让其成为一个新亮点。同时也为其他快餐外卖行业以及小餐厅外送模式的发展提供借鉴意义。 关键词： 中式快餐； 外卖； 乡村基； 7Ps Abstract With the continuous development of the social economy, the pace of life, fast food has become a dining fashion. Meals gradually lose the advantages of fast food in the restaurant industry, the proportion of growing. In recent years, the rise of the female otaku house owners, so that takeaway on the stage of the food and beverage industry. The unstoppable rise of takeout. Since the reform and opening up, Western fast food began to enter China. The entry of foreign fast food to Chinas catering industry had a huge impact, a large number of food and beverage industry started the transition,Zhengongfu, CSC Chinese fast food chain brand leader in the field of Chinese fast food to compete with Chinese fast food. Although rural base from 1996 to the rapid development in Chinas fast food industry has a certain scale, but the overall foundation thinner, other fast food its threat. Firstly, the overall fast food and takeaway industry specific analysis, followed by analysis of the overall business profile of the CSC; Then analyze the the Fuling District takeaway status quo the basis 7Ps theory analysis of the problems of the Fuling rural base takeaway exist. According to KFC, McDonalds take-away mode of experience, discusses the improvement measures, change the fuling CSC takeaway awkward position, strive to make it become a new bright spot. At the same time also for other fast food takeout industries as well as small restaurant delivery mode offer reference for the development of meaning. Keyword: Chinese fast food, Takeaway, CSC, 7Ps 目