【毕业论文】浅析电子商务战略管理.doc

PAGE 1 摘 要 近年来，随着信息技术的迅猛发展，电子商务在企业竞争战略中所起的作用越来越受到重视，电子商务正改变着竞争的形式、活动的速度和领导的实质。为了充分发挥电子商务的潜在优势，企业必须从战略角度来看待电子商务。电子商务战略竞争力是电子商务企业取得长远发展的关键。战略竞争力是指在实施长远性和根本性的战略发展目标时给经济与社会发展所带来的无形的或潜在的利益，是电子商务企业未来发展的根本点。 【关键字】：“电子商务，企业，战略管理，发展” Abstract In recent years, with the rapid development of information technology, e-commerce in the enterprise competition strategy of the role played by more and more attention, electronic commerce is changing the competitive form, activity of the speed and the leadership essence. In order to give full play to the potential advantages of e-commerce, enterprise must from the strategic view of electronic commerce. Electronic commerce electronic commerce enterprise strategic competitiveness is the key to obtain long-term development. Strategic competence refers to in the implementation of long-term and fundamental strategic development goals for economic and social development brought about by the invisible or the potential benefits, is the electronic commerce enterprise the future development of the fundamental point. 【Key words】：“Ecommerce,Enterprise,Strategic management,Development.” 目录 TOC \o 1-3 \h \u HYPERLINK \l _Toc15539 1 引言 PAGEREF _Toc15539 5 HYPERLINK \l _Toc2993 2 电子商务战略管理概述 PAGEREF _Toc2993 5 HYPERLINK \l _Toc31486 3 企业电子商务战略的形成过程 PAGEREF _Toc31486 6 HYPERLINK \l _Toc31132 3.1 电子商务战略规划的过程 PAGEREF _Toc31132 6 HYPERLINK \l _Toc2268 3.2 电子商务的关键成功因素法 PAGEREF _Toc2268 6 HYPERLINK \l _Toc2625 3.3 企业电子商务战略管理过程 PAGEREF _Toc2625 6 HYPERLINK \l _Toc18263 4 企业电子商务战略管理的内容 PAGEREF _Toc18263 7 HYPERLINK \l _Toc8248 4.1 信息战略管理 PAGEREF _Toc8248 7 HYPERLINK \l _Toc10588 4.1.1 初始阶段 PAGEREF _Toc10588 7 HYPERLINK \l _Toc17933 4.1.2 扩展阶段 PAGEREF _Toc17933 7 HYPERLINK \l _Toc11601 4.1.3 控制阶段 PAGEREF _Toc11601 7 HYPERLINK \l _Toc20080 4.1.4 统一阶段 PAGEREF _Toc20080 7 HYPERLINK \l _Toc31104 4.1.5 数据管理阶段企业 PAGEREF _Toc31104 8 HYPERLINK \l _Toc21364 4.1.6 成熟阶段 PAGEREF _Toc21364 8 HYPERLINK \l _Toc24797 4.2 营销战略创新管理 PAGEREF _Toc2