契约治理与关系治理对生猪供应链绩效研究基于交易成本理论和社会交换理论视角jtmbybwe.docxVIP

契约治理与关系治理对生猪供应链绩效研究—基于交易成本理论和社会交换理论视角 HYPERLINK \l _bookmark0 1高阔甘筱青（九江学院）摘要： 契约治理与关系治理对生猪供应链绩效研究—基 于交易成本理论和社会交换理论视角 HYPERLINK \l _bookmark0 1 高阔 甘筱青 （九江学院） 摘要：本文构建基于交易成本理论和社会交换理论视角下契约治理与关系治理对生猪供应链绩效影响 的结构方程模型，通过对企业实地访谈、邮寄调研问卷、电话访谈和网络问答等方式搜集 689 个有效样本 数据，运用结构方程模型(SEM)验证所建立模型的配适度及研究假设。研究结果发现：(1)本研究建构模型 具良好配适度，适用于生猪供应链节点。(2)关系治理与契约治理同时共同改善供应链绩效，从对供应链 绩效的直接影响来看，契约治理要大于关系治理，但是关系治理通过契约治理对供应链绩效产生间接影响， 且关系治理对供应链绩效总体影响要大于契约治理。(3)资产专用性、行为不确定性、内部复杂性、沟通 和知觉满意度等五个前因通过关系治理与契约治理间接影响生猪供应链绩效。 关键词：契约治理；关系治理；生猪供应链绩效；交易成本理论；社会交换理论 The Effects of Relationship Governance and Contract Governance on Pig Supply Chain Performance： Transaction Cost and Social Exchange Theories Perspective GAO Kuo GAN Xiao-qing （Jiujiang University, Jiujiang,China,332005） Abstract: This paper use SEM to analysis the effects of relationship governance and contract governance on pig supply chain performance based on transaction cost and social exchange theories perspective, through to the enterprise field interviews, mailed questionnaires, telephone interviews and network quiz collected689 effective samples data, using structural equation model ( SEM ) to verify the model fit and research hypothesis. The research results show that: (1) The model with good fit, apply to the nodes of the pig supply chain. (2) Relationship governance and contract governance at the same time to directly improve the supply chain performance. (3) Asset specificity, behavior uncertainty, complexity, internal communication and perceived satisfaction through five antecedents of relationship management and contract management two indirectly affect live pig supply chain performance. Key words: Contract Governance; Relationship Governance; Pig Supply Chain Performance; Transaction Cost Theory; Social Exchange Theory 1 引言 由于生猪市场需求特性、市场需求分布等因素影响，生猪市场是竞争相对温和的市场，但是近年来生 猪供给由原来的大部分农户散养向公司适度规模化养殖方向发展，同时食品安全及价格稳定等方面的要 求，使得在产业间或产业内，节点厂商彼此之间竞争愈来愈激烈，于是节点厂商纷纷建立有效的持续性供 应链关系来提升竞争优势(