（毕业设计论文）《养生旅游若干研究》.docVIP

精品 养生旅游的若干问题研究 浙江工商大学旅游与城市管理学院 摘? 要： 随着国民生活水平的逐步提高，生活节奏的逐渐加快，同时又由于工作、环境等各种压力的侵蚀，人们对生活质量和身心健康的关注越来越多，休闲养生已成为时代的热点和潮流。养生旅游作为一种以“养生”为主题的休闲旅游形式，逐渐成为人们健康旅游的首选，是最具旅游吸引力，最具开发可行性的专项旅游。本文首先从中国传统养生理论和养生旅游的相关概念和相互联系着手，试图总结和概括养生旅游的内涵和特征。然后，通过深入研究中国传统养生理论及养生旅游的形成和发展，分析和总结中国养生旅游在其发展过程中的规划设计、形式配置、解说教育、价值品牌等问题，重点探究现阶段国内养生旅游形式、养生旅游资源开发模式、养生旅游产品价值及养生旅游品牌等方面存在的问题。最后，基于可持续发展的原则，探讨其相应的对策。旨在养生旅游发展空间相当可观的情况下，深度开发养生旅游资源，合理设计养生旅游产品，大力发展养生旅游，充分拓展生态旅游，可持续地开发休闲养生产业。 关键词： 养生 养生旅游 现状 问题 对策 ??A Number of Issues on Health-Tourism Study ZHENG Si-wei, ZHAO Yun-yun(School of Tourism and Urban Management, Zhejiang Gongshang University) Abstract: With the peoples living standards gradually improved and the paces of life gradually speed up, while at the same time, due to working pressure and other environmental erosion, more and more people concern about the quality of life and the physical and mental health. Leisure and health has become a hot spot and the trend of the times. Health-tourism with the theme of health, is becoming the first choice of health tourism and the most attractive and developable form of tourism. This article firstly attempt to summarize and general health-tourism’s contents and features based on the related concepts and contacts of traditional Chinese theory of health and health-tourism. Then, through an in-depth study of traditional Chinese theory of health and health-tourism’s formation and development, making a analysis and summary of problems in the developing process of Chinese health-tourism especially in its planning and design, form and configuration, explanation and education, brand and value and so on, deeply focusing in the form, the development mode, the product value and the brand of health-tourism at this time. Finally, proposing corresponding solutions based on the sustainable development principle. This paper is aimed at deeply exploiting tourism resources in health, reasonably designing health-tourism products, fully developing health-tourism and eco-tourism