亚太区商务趋势：实现数字化变革，助企业创造营收（英文版）.docxVIP

Asia-Pacific commerce report Sitecore 2018 Sitecore Contents HYPERLINK \l _bookmark0 Executive summary iii HYPERLINK \l _bookmark1 Key features of experience commerce 1 HYPERLINK \l _bookmark2 Importance of personalised content and experience 2 HYPERLINK \l _bookmark3 Business insights 4 HYPERLINK \l _bookmark3 This report 4 HYPERLINK \l _bookmark4 Commerce snapshot across Asia-Pacific 5 HYPERLINK \l _bookmark4 The shift online for consumer and business 5 HYPERLINK \l _bookmark5 Commerce readiness 6 HYPERLINK \l _bookmark6 Benefits of a more developed digital marketing strategy 8 HYPERLINK \l _bookmark6 Revenue benefits 8 HYPERLINK \l _bookmark6 Achieving better business outcomes 8 HYPERLINK \l _bookmark7 Benefits of using digital tools 10 HYPERLINK \l _bookmark8 Business perspectives 11 HYPERLINK \l _bookmark8 Perspectives on the customer journey and commerce 11 HYPERLINK \l _bookmark9 Digital marketing and commerce 12 HYPERLINK \l _bookmark10 Barriers to adopting digital tools 14 HYPERLINK \l _bookmark11 Key actions to achieve business change 17 HYPERLINK \l _bookmark11 The future of commerce and risks of inaction 17 HYPERLINK \l _bookmark11 Key actions 17 HYPERLINK \l _bookmark12 References 19 HYPERLINK \l _bookmark13 Appendix A: HYPERLINK \l _bookmark13 Survey and modelling approach 21 HYPERLINK \l _bookmark14 Contacts 22 HYPERLINK \l _bookmark15 Limitation of our work 23 HYPERLINK \l _bookmark15 General use restriction 23 The commerce journey is occurring across multiple promotional channels... The average business in the Asia-Pacific uses 5 promotional channels. 96% of businesses use email and websites 90% use word of mouth 89% use social media 77% use mobile apps. ...and increasingly online... 5percentage points 5 higher utilisation of digital channels is preferred by businesses ...with substantial benefits for business. A 5% increase in the share of customer purchases conducted digitally is associated with 3.5% rise in revenue g