广告学专业本培养计划.docVIP

广告学专业本科培养计划 Undergraduate Program for Specialty in Advertising 一、培养目标 Ⅰ．Educational Objectives This program prepares students to be strategic communication specialists in advertising and Public Relations.this program is based on marketing and journalism communication, concentrating on marketing research, advertising planning and ctreative,and specialize in brand communication and public relations . The students could be employed in a broad aera, such as departments of advertising in media, AD Company, PR company, marketing research company , information consultant company ,internet comp