宝石集团企业文化建设分析-高级工商管理硕士专业论文.docxVIP

河北 河北工业大学 EMBA 学位论文 宝石集团企业文化建设研究 摘 要 半个世纪以来，全球经济逐步稳定迅速发展，企业与企业之间的竞争也日趋激烈。近 几年来，企业文化越来越受到广泛关注，大家逐渐意识到优秀的企业文化已经成为企业竞 争力中的重要因素，是企业持续发展的不竭动力。 企业文化，或称组织文化，是其组织由价值观、信念、仪式、符号、处事方式等组成 的特有文化形象。企业文化是为一个企业所信奉的主要价值观，是一种含义深远的价值观， 它的存在构成了一个企业内部的核心价值,是被企业全体员工共同遵守和信仰的行为规范, 它同时也构成了这个企业的价值体系,是指导人们从事工作的哲学观念。 石家庄宝石集全称石家庄宝石电子集团有限责任公司，是河北省的“老企业”有着光 荣的历史。本文针对石家庄宝石集团的企业文化建设进行思考与研究。文章首先提出了研 究的背景和研究的意义，又对研究内容及方法进行说明。论文主要分为三个方面。第一方 面，主要是从企业文化概念内涵入手，介绍了宝石集团的基本概况，同时对其产品、组织 结构和人力资源现状进行分析，继而总结出了宝石集团文化建设的基本现状和存在的问 题。第二方面，结合本集团自身的特质和现行企业文化建设方案提出了改进方案。最后， 本文提出了可行的保障措施以保障企业文化建设顺利进行。 关键词：企业文化，价值观，宝石集团，VI 设计 i 宝石 宝石集团企业文化建设研究 RESEARCH ON THE CORPORATION CULTURE CONSTRUCTION OF BAOSHI GROUP ABSTRACT Over half a century, the global economy has stable rapid development, the enterprise and the competition between the enterprises also becoming increasingly fierce. In recent years, more and more attention of enterprise culture, comes to be realized and that excellent enterprise culture has become the important factors. the building of enterprise culture is an inexhaustible motive force for sustainable development of the enterprise. Corporate culture or organizational culture is the image of the unique culture of their organization by the composition of the values, beliefs , rituals , symbols, and ways of doing things .corporate culture is the main value which companies believed, it is a far-reaching meaning of the values , and its existence constitutes a core value of an internal code of conduct for the entire staff ,and to abide by and faith . It also constitutes a the value system of the enterprise is to guide people to engage in philosophical concepts . This article in view of the BaoShi group enterprise culture construction in thinking and research. This article first put forward the research background and significance of research, and the research content and method specification. This paper discusses mainly divided into three aspects 。 On the first hand, mainly from the enterprise culture connotation