How Culture Affects your Business英文版.pdfVIP

How Culture Affects your Business Ing. Mansoor Maitah Ph.D. How Culure Affects your Business The Reasons of Growing Interest in Culture Study 1) The globalization of business, 2) Quantum advances in telecommunications and data processing, 3) The formation of global alliances, 4) The growing diversity in the domestic workforce, 5) The increasing mobility of workforce worldwide. Culture Definition • Culture is the collective programming of the mind which • distinguishes the members of one human group from another • Culture is patterned ways of thinking, feeling and reacting, acquired and transmitted mainly by symbols • Culture is the guider of selection of appropriate responses in social situations, social interactions, business interactions • Culture is a learned behavior. People learn do’s don’t as they grow up Culture Definition • “A system of values and norms that are shared among a group of people and that when taken together constitute a design for living.” • Hofstede, Namenwirth and Weber Values and norms • Values: Abstract ideas/assumptions about what a group believes to be good, right and desirable • Norms: social rules and guidelines that prescribe appropriate behavior in particular situations Elements of culture • Social structure • Religion • Language • Education • Economic philosophy • Political philosophy Social structure • Two dimensions – The extent to which society is group or individually oriented – Degree of stratification into castes or classes • Social mobility • Significance to business • Other influences – Political philosophy – Economic philosophy Language • Sp