数字营销资料173.pptx

BRAND BUILDING IN THE DIGITAL AGEJWT SHANGHAI Presented by Eugene Chew 25th APRIL 2014In the next 20 minutes:Recent game changing digital innovationsImplications for marketersIdeas that people want to spend time withWe live in an era of rapiddigital innovationCrowd sourced innovationService innovationRetail channel innovationDisrupting traditional heavy weightsMarketing has changed more in the past 2 years than in the past 50Marketing has changed more in the last 2 years than in the last 50 AGREEMENT:ALL MARKETERS: 76% MARKETING STAFF: 77% DECISION MAKERS: 76% DIGITAL MARKETERS: 77% MARKETING