安尚秀之祛皱消袋眼凝胶市场推广促销策略（毕业学术论文设计）.docVIP

PAGE PAGE 3 精品 安尚秀之祛皱消袋眼凝胶市场推广促销策略 专业： 市场营销 学号： 姓名： 指导老师： 【摘要】 本次的市场推广是以广告和营业推广为主在阜康市进行品牌传播，祛皱消袋眼凝胶是安尚秀的主打，要在众多竞争激烈的产品中站稳脚跟首先就是要有市场，而市场就要一步一步的去开发。阜康是一个处中温带HYPERLINK /wiki/%E5%A4%A7%E9%99%86 \\o 大陆 大陆性HYPERLINK /wiki/%E5%B9%B2%E6%97%B1 \\o 干旱 干旱气候，多风少雨，总人口在15.5万人的中小城市，消费者的皮肤80%都比较干燥，所以补水功能较强的祛皱消袋眼凝胶是不可缺少的化妆品。这样的产品在这个小城市的消费者心里没有购买兴趣，那么我们就要制造兴趣。以各种方式去刺激他的需求，最终形成购买。 本次活动以捆绑销售、赠品和累计金额抽奖为主来吸引消费者的眼球。活动不是以销售量为目的，而是以这样的活动来让更多的消费者直接了解安尚秀，扩大知名度，扩大市场占有率，使消费者从潜在顾客直至形成购买，形成品牌偏好。 Abstract This marketing business is based on advertising and promotion mainly in the city of Fukang City communication, Lifting bags eye gel consumption is the principal attacking security安尚秀, To the many highly competitive products stand firm First is the need for market, And the market would be step by step to develop. Fukang Department which is a temperate continental dry climate, windy rain, with a total population of 155,000 people in the small and medium cities, 80% of consumers are more skin drying, So pay more powerful Lifting bags eye gel consumption is indispensable to the cosmetics. Such products in the city of consumers not to buy interest in mind, then we should create interest. In a variety of ways to stimulate the demand, leading to the purchase. The event is tied to sales, the total amount of gifts and lucky draws mainly to attract the attention of consumers. Activities are not for the purpose of sales, but such activities to enable more consumers understand the direct security安尚秀, Expand visibility, expand market share, so that consumers from potential customers until the formation of the purchase, forming brand preferences. 【关键词】 品牌传播 营业推广 人员推销 购买动机 市场占有率 Brand communication Marketing promotion Marketing staff Buying motives Market share 目录 摘要、关