基于决策树C5.0算法通过软件的方法对电信行业海量数据进行挖掘（毕业学术论文设计）.docVIP

精品 PAGE 摘 要 随着全球信息化的加剧，中国电信业改革的不断深入，电信运营商之间对客户的争夺也越来越激烈，客户选择运营商和电信产品选择余地越来越大。电信运营商就必须要运用各种手段来吸引新客户和保留老客户。因此，如何维持现有客户、挖据潜在客户，是当前电信运营商急需解决的问题。 本文基于经典决策树算法C5.0算法，针对传统的的Office系统分析工具无法满足对电信行业庞大的数据量进行数据挖掘的需求，借助软件设计的思想，运用软件设计工具实现C5.0算法，从电信行业数据中挖掘出有利于电信行业决策的信息，指导企业寻找目标市场、产品定位等一系列市场营销活动，使电信行业经营活动更为有效。 关键词：数据挖掘；决策树；C5.0算法；信息增益；软件设计 ABSTRACT With the global information technology intensifies, and the further reform and division in telecommunication industry, the competition between telecommunications operators and customers becomes increasingly fierce. The choice for customer to use different operators’ services and telecom products become wider. Telecom operators have to use all means to attract new customers and to retain old customers. Therefore, how to maintain existing customers and digging potential customers, is the problem that current telecom operators need to solve. Based on the classic decision tree algorithm C5.0 algorithm, to overcome the traditional tools of Office System which is unable to meet the need that a huge amount of data for data mining in the telecommunications industry. With the idea of software design, application software design tools implementer C5.0 algorithm, Data from the telecommunications industry in the mining industry to help telecommunications decision-making information to guide enterprises to find the target market, product positioning and a series of marketing activities, to make the telecommunications industry business activities more effective. Keywords: Data Mining; Decision tree; C5.0 Algorithm; Information gain；Software Design PAGE 目 录 TOC \o 2-2 \h \z \t 标题 1,1,标题 3,3 HYPERLINK \l _Toc200648113 第一章 绪论 PAGEREF _Toc200648113 \h 1 HYPERLINK \l _Toc200648114 1.1课题研究背景与研究目的 PAGEREF _Toc200648114 \h 1 HYPERLINK \l _Toc200648115 1.2 国内外研究及现状 PAGEREF _Toc200648115 \h 1 HYPERLINK \l _Toc200648116 1.3 研究内容与研究意义 PAGEREF _Toc200648116 \h 2 HYPERLINK \l _Toc200648117 1.4 论文内容安排 PAGEREF _Toc200648117 \h 3 HYPERLI