东元电力发展公司业务整合与管理研究-工商管理专业论文.docxVIP

摘要 电力多种经营企业是我国电力行业的重要组成部分 F 己构成了我国电力工业 的半壁江山飞它直接支持了我国电力工业体制改革的深入，涌目前又成为电 力体制改革的对象。鉴于电力多经企业的重要地位，我们从东元电力多经企业的 实际出发，深入研究了当前形势下电力多经企业业务发展和战略的制定与实施等 问题。 本文首先简单介绍了国内外多种经营的理论研究现状、东元电力多种经营的 形成和发展，及电力多经企业在电力行业中的重要地位与作用。然后运用战略分 析方法#对东元电力多经企业所面临的机会和威胁、存在的优势和劣势进行了深 入地分析。接着提出了东元电力发展公司的核心发展战略暨阐述了东元电力实施 多元化经营的领域选择、领域进入方式、东元多经企业发展的目标体系及投资战 略。最后，并综合核心能力理论，借鉴国内外最前沿的研究成果萝对企业集团发 展中的这些问题进行分析。提出了纵向一体化、横向多元化、归核化等多种企业 业务整合模式串并以全新的视角辨析了多元化与专业化之争，对东元电力发展公 司业务协调、控制提出了一套易于操作的分析方法。 我国电力体制改革正在逐步实施中萝电力多经企业将面临前所未有的机遇和 挑战?希望本文能对新形势下我国电力多经企业的发展键供一些有益的战略思 考， 关键字z 东元也力发展公司;电力多经 z 业务:整合 ABSTRACT Di versified enterprise is such an irnportant part of China s electric power industry that we can say it forms half of China s electric power industry. It supported the structure reform of ?hina s electric power 创d now 18 a part to be reformed. With considerations to the important position of diversified enterprise in China s electric power industry ， we analyze in this paper the drafting and execution of developrnent strategy under present situation，starting from diversified enterpríse in Dongyuan. First ， we introduce domestic and foreign theoretical study of diversified business ， the progress and development of diversified business in Dongyuan and the important position of diversified enterprise in electric power índustry. Then by strategic analysis method，we deeply analyze the opportunities and threats 、advantages and disadvantages of Dongyuan diversified enterprise. On the above basis ，we propose the overal1 development strategy of Dongyuan diversified business ，state the methods of choosing and enteríng new business fields of Dongyuan s diversified business ，suggest the goal system and ínvestment strategy of Dongyuan s di versified business. 1n order to achieve the strategic goal s， in this paper we discuss from portrai t integer，landscape oríentation and refocusing. And in the end the artícle brings forward the analyzing method. The electric power system innovation of Ch