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ASIA PACIFIC AND MIDDLE EAST REGION
Navigating digital transformation
An executive’s guide to the factors that make a digital transformation
successful—and the common pitfalls to avoid.
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As mobile technology, constant Effective responses require investment not only
in technology, but also in people. The chief digital
connectivity, and data analytics officer (CDO)—the executive responsible for
become increasingly embedded in overseeing an organization’s digital strategy and
spearheading business transformation through
the fabric of daily life, few busi- the application of technology—is an increasingly
nesses have been left untouched. prominent and strategic role. By some estimates, the
Digital disruption—the profound number of CDOs worldwide is doubling each year,2
and prominent corporate names from Nike to Morgan
changes that result from the Stanley have recently created CDO roles.
application of new technology
Regardless of the
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