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Gen Z Report
Based on the Criteo Shopper Story
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Introduction
Move over Millennials — there’s a new generation
of shoppers in stores.
Criteo surveyed thousands of members of Gen Z in the US, UK, France, Germany, Brazil, and Key findings about Gen Z:
Japan to understand what they think about shopping: what motivates them to shop and what
they want from the retail experience. While all countries have different economic factors at
They have significant spending power.
play, members of Gen Z share a commonality in their love of real-world retail experience,
albeit augmented by technology.
They are the most likely to value real-world experiences.
They are the most likely to shop around.
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