中国手机市场结构分析及行业发展研究Awi2bnWx.docVIP

大连理工大学 硕士学位论文 中国手机市场结构分析及行业发展研萝 姓名：刘昕 申请学位级别：硕士 专业：管理科学与工程 导教师：侯铁珊ABSTRACT Since the first the cellular phone of GSM appears in 1998, five years, the Chinese cellular phone manufacturing industry develops with the astonishing speed, creating cellular phone development the miracle on the history. The number in 1998 was 3.96 million, 21.68 million in 1999’ 53.96 million in 2000, and 83. 52 million in 2001 which was 20 times of that in 1998; then 130,16 million in 2002. Meanwhile, the fast emergence of the domestic has accelerated the competition in this industry. In the way of example analysis, this essay studied the present state, the development， concentration degree and industry barrier of China then concluded that, the competition I transferring from the simple products competition ? cellular phone industry has a promising future. If intensify their advantages in service and sale, they can certainly occupy their market share in the market, even up to 50% by 2005. During the marketing analysis process in this essay, the writer connected the concentration degree theory, while the information about CRn and HHI of the cellular phone market in China also were used. Having discussed all of these, some advises has pointed out for the strategies of the manufactures of the cellular phone trade of China: (1) The diversion of strategies, the strategy has changed from focusing i to focusing on profit. (2) The method of strategj has changed from focusing on the speed of the expansion to focusing suitable development. (3)The strategic posi positioning now is based on cost performance, and the decision i market also follow this. (4) The strategy marketing, a unique marketing has been established. (5) The strategy cooperation. Key word: market structure, concentration degree, industry 独创性说明 作者郑重声明：本硕士学位论文是我个人在导师指导下进行的研究工作 及取得研究成果。尽我所知，除了文中特别加以标注和致谢的地方外，论文 中不包含其駄已经发表或撰写的研究成果,也不包含为获得大连31大学 或者其他单位的学位或证书所棚过的材料。与我一同工作的同志对本研究 所做的贡献均己在论文中做了明确的说明并表示了谢意。 作者签名：? B期: 引言 是中国加入的第一年