毕业论文设计《基于寡头垄断格局下的企业国际化战略》.docVIP

lw lw lw 毕 业 论 文 题 目：基于寡头垄断格局下的企业国际化战略：以中集集团为例 （英文）:The Internationalization Strategy of a Business Under the Oligopoly Structure: A Case Study of the CMIC 院 别： 专 业： 姓 名： 学 号： 指导教师： 日 期： lw lw 基于寡头垄断格局下的企业国际化战略： 以中集集团为例 摘要 随着国际市场竞争日益激烈，国内市场经济发展日趋完善，国内许多企业为扩大自身规模，进一步开拓目标市场，纷纷制定国际化战略，跻身国际市场。但是，他们往往忽视了一个问题，中国企业走入国际市场参与竞争，所面对的通常是一个不平衡的竞争，是一个寡头垄断的格局。 本文浅议企业国际化过程各阶段、各方面的战略设计，并深入研究中国国际海运集装箱（集团）股份有限公司（简称：中集集团）成功走向国际化的案例。以此为例，从市场选择策略、市场竞争战略、产业竞争战略、技术创新策略、企业竞争战略五个层面总结归纳出五条启示，为本土企业迈向国际化提供参考。 关键词：寡头垄断；中集；企业国际化 The Internationalization Strategy of a Business Under the Oligopoly Structure: A Case Study of the CMIC ABSTRACT With the fierce competition of international market and the maturing economic development of domestic market, more and more domestic enterprises have to develop an international strategy to enter the international market in order to expand their scale and further develop the target market. However, they tend to ignore a problem. That is an unbalanced competition of oligopoly structure in the international market. This article mainly focus on all stages of enterprise internationalization process and strategic design. Take the example of China International Marine Containers (Group) Co., Ltd. (abbreviated: CIMC) which successfully going global. In this instance, from the market selection strategy, market competition strategy, industry competition strategy, technological innovation strategy, competitive strategy summarized to sum up five enlightenments. Providing reference for local companies who want to go global. Key Words : Oligopoly Structure; CIMC; Business Internationalization 目录 一、 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc256674523 引言 PAGEREF _Toc256674523 \h 1 二 HYPERLINK \l _Toc256674525 、文献综述 PAGEREF _Toc256674525 \h 3 HYPERLINK \l _Toc256674526 三、中集的国际化历程 PAGEREF _Toc256674526 \h 5 HYPE