《论饮料的包装与设计论文》毕业学术论文.docVIP

论饮料的包装与设计 作者姓名：苏鑫 专业班级：2010130104 指导教师：蔡彪 摘要 随着经济的不断繁荣和发展，现在饮料已经成为了生活的重要组成部分。电视、网络上每天铺天盖地的各种饮料的广告充斥着我们的眼球。通过媒介广告宣传，对饮料的包装与设计进行优化，能从很大程度上吸引人们，对商品的畅销程度起到很大的推动作用。现在的人买的不仅仅是东西的本质，更多的是对其文化观念的消费。 本文通过对饮料与包装设计中的“饮料瓶的造型设计”，“包装纸的平面设计”，“个人作品的制作与分析”三个大方向入手，利用手绘方法，Photo shop与3D Max等软件对自己的临摹与设计，在最终的设计作品中进行实现。最后，总结自己对立体设计中的空间结构和平面设计中文字的应用与色彩构成及图像的整体表达的理解和经验，更加了解了包装设计对饮品类产品的巨大影响。 关键词：包装与设计；三维建模；平面设计 Discussion on the beverage packaging and design Abstract: With the continuous development of economy, drink has become an important part of life. We can accept variety of beverages’ ads on the TV and Internet. Through the beverage’s packaging and design can attract people in a great extent, promote the purchase and increase sales. Modern people not only buy the nature of things, but also buy the culture. When we run after guileless in the same time we need enjoy the culture also. In this paper the points of view through “beverage bottles’ designing” is discussed, “wrapping paper’s graphic designing”, “production and analysis of individual works”. Through the use of hand-painted, photo shop and 3D max to copy others works and design through this work. Finally, come true my production through these methods. In the end, through learning the three-dimensional construction and graphic design I know how to use the text and color reasonably. Thus it is known that the impact of the packaging design for drinks, and further better. Keywords: Packaging and Design; Three-dimensional modeling; Graphic Design PAGE \* MERGEFORMATI 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc388722837 第一章 前言 PAGEREF _Toc388722837 \h 1 HYPERLINK \l _Toc388722838 1.1课题研究的意义 PAGEREF _Toc388722838 \h 1 HYPERLINK \l _Toc388722839 1.2当前饮料包装与设计的现状 PAGEREF _Toc388722839 \h 2 HYPERLINK \l _Toc388722840 1.3本论文研究内容及结构 PAGEREF _Toc388722840 \h 3 HYPERLINK \l _Toc388722841 第二章 饮料瓶的造型设计 PAGEREF _Toc388722841 \h 4 HYPERLINK \l _Toc388722842 2.1早期出现的玻璃瓶包装设计 PAGEREF _Toc388722842 \h 4 HYPERLINK \l _Toc388722843 2.2