《我国汽车4S店的现状分析及对策》毕业学术论文.docVIP

l 摘要 我国汽车业近年来的高增长促使以4S店为核心的销售渠道的建立显得越发重要。汽车4S店在发展之初便以多样化、严格化、专业化、全面化、服务化等优势迅速得到大力推广但是在发展过程中，4S店已由初期的繁荣进而走入了调整期，利润也大幅下降。本论文对我国汽车4S店的现状进行分析，指出存在问题的所在，且对存在的问题进行剖析，并就存在问题的提出了建议和对策。 关键词：汽车行业，营销模式，汽车4S店 Abstract Our auto industry in recent years in the high-growth prompted 4S stores as the core of the establishment of sales channels is becoming more and more important. Auto 4S shops in its early development and diversification, strict change, specialization, overall design, advantages quickly obtained serves promoting but in the development process, by early 4S stores the prosperity and already went into setting, the profits are down dramatically. This paper present situation of Chinas automobile 4S shops to scan, pointed out the existing problems, and the analysis of existing problems, and to solve problems puts forward Suggestions and countermeasures. Keywords: the automobile industry, marketing model, car 4S inn 目录 TOC \o 1-3 \h \u HYPERLINK \l _Toc17339 摘要 PAGEREF _Toc17339 1 HYPERLINK \l _Toc13168 Abstract PAGEREF _Toc13168 2 HYPERLINK \l _Toc28918 目录 PAGEREF _Toc28918 3 HYPERLINK \l _Toc23586 1 汽车市场整体现状 PAGEREF _Toc23586 4 HYPERLINK \l _Toc4698 1.1 汽车市场现状 PAGEREF _Toc4698 4 HYPERLINK \l _Toc8108 1.2 汽车后市场现状 PAGEREF _Toc8108 6 HYPERLINK \l _Toc25139 1.2.1 汽车后市场概念 PAGEREF _Toc25139 6 HYPERLINK \l _Toc11224 1.2.2 汽车后市场现状 PAGEREF _Toc11224 6 HYPERLINK \l _Toc26921 1.3 中国汽车4S店的发展趋势及变革 PAGEREF _Toc26921 7 HYPERLINK \l _Toc14504 2 汽车4S店分析 PAGEREF _Toc14504 11 HYPERLINK \l _Toc29001 2.1 汽车4S店模式简介及延伸 PAGEREF _Toc29001 11 HYPERLINK \l _Toc4693 2.2 汽车4S店的优劣势分析 PAGEREF _Toc4693 12 HYPERLINK \l _Toc22504 2.3 汽车4S店的兴起对汽车维修业的影响 PAGEREF _Toc22504 14 HYPERLINK \l _Toc10620 3 汽车4S店的发展现状分析 PAGEREF _Toc10620 16 HYPERLINK \l _Toc15498 3.1 汽车4S店的发展的必要性 PAGEREF _Toc15498 16 HYPERLINK \l _Toc17495 3.2 汽车4S店现状分析 PAGEREF _Toc17495 18 HYPERLINK \l _Toc16089 3.2.1 4S店新车业务状况 PAGEREF _Toc16089 18 HYPERLINK \l _Toc23987 3.2.2 4S店的二手车业务状况 PAGEREF _T