《销售员的职责和如何增加销售达成指标》课件.pptVIP

Clipper销售员的职责 一个成功的、优秀的销售员 一个成功、优秀的销售员 销售的三个重要因素THREE IMPROTANT FACTORS 销售的重要性IMPORTANCE OF SALES 像卡车的发动机，拉动车厢前进LIKE A LORRY PRIME MOVER PULLING A CONTAINER 如果没有销售，Clipper就不会前进NOTHING HAPPENS IF THERE ARE NO SALES 销售是一门专业SELLING IS A PROFESSION 旧方法OLD APPROACH 依靠商誉Relies on goodwill 只卖给几个“好客户”High volume from a few ‘pengyou ‘e.g. SCW 注重销售额，而不是分销Focus on TURNOVER , not DISTRIBUTION 销售是一门专业SELLING IS A PROFESSION 旧方法OLD APPROACH 认为广告是浪费钱Considers advertising a waste of money 只有销售报价是有效的O