特许经营餐厅创业与管理.ppt

Restaurant Entrepreneurship and management;;王大东 Tony Wang Phone Number（9 AM – 9 PM）only if you need immediate discussion and answer. E-mail：the best way to contact me Wang.dadong@163.com Blog Address： ;Introduction;Main Content;主要内容;Texts: John R. Walker and Donald E. Lundberg; The Restaurant from Concept to Operation; John Wiley and Sons, Inc. Reference: Douglas Robert Brown; The Restaurant Manager Handbook; Atlantic Publishing Company. Douglas Robert Brown; The Encyclopedia of Restaurant Forms. Robert Mill; Restaurant Management: Customers, Operations and Employees; Prentice Hall.;1、平时成绩：考勤、课堂提问 总体要求与比列；20% 2、期中考试：笔试—个案研究 总体要求与比例；30% 3、期末考试：论文：学期研究报告 比例： 50%;学期研究报告安排;学期研究报告注意事项及要求;WHY RESTAURANT BUSINESS;The Concept 概念 ;Concept Positioning 定位;“形像”是“定位”的具体表逹 ; 与其他餐厅的相对関係:;竞争环境;Food Quality;Common denominators of restaurants;Major Strategies 主要发展策略;Capitalization Development 9/10 restaurants fail due to undercapitalized ventures 资金计划 ;;租金： 10元 平方米/天;*;*;*;*;*;*;*;*;*;*;*;*;Restaurant Entrepreneurship and management;Type of Lease ;Terms of the Lease ;租凭期限 ;Financials ;财务状况;其他期限和情况;Other Terms and Conditions ;; 新店投资监控;有潜力的点;Restaurant Entrepreneurship and management;Plot Plan 店址平面配置 ;External Design 外观设计 ;Kitchen Design 橱房设计 ;Internal Design 内部装修 ;Spago Beverly Hills;oliver garden;;;同学们想象一下， 如果让你在北师大珠海分校开一家咖啡厅， 你会把它设计成什么样子呢？;我想我会把它设计成这样子;Restaurant Entrepreneurship and management;Requirement Plan and Calendar;人力资源计划;总经理 CEO;店经理;Recruitment: 招募 ;人员招募;员工培训及发展（成长）;员工的督导与激励; 员工离职管理;Personnel Administrations人事行政; 如何挖萝卜坑-- 餐厅营运组织架构的建立 如何选择萝卜-- 餐厅人才规格标准的设置 灌溉与施肥 -- 餐厅训练系统的建立与会议管理 助长的方法 -- 人员升迁系统设计与人才保留 ;Restaurant Entrepreneurship and management;Food Purchasing System采购系统;Standards and Specifications 标准与规格;Food Purchasing System采购系统;Selection and Identifying Suppliers选择供应商 ;Food Purchasing System采购系统;采购方式;The Purchasing Cycle采购周期;Logistics System物流系统 ;Food Purchasing System