（毕业论文毕业设计）-facebook品牌推广策划.docVIP

PAGE 16 本科毕业设计(论文) 题 目： Facebook品牌推广策划 英文题目： Facebook brand planning 系 部： 艺术学院 专 业： 广告学 姓 名： 学 号： 指导教师： 2011年 5月 6日 摘 要 Facebook中文版出现在国内市场是在2008年6月份的时候，但后来由于西藏动乱问题和新疆民族问题等，facebook网站在国内最终被完全屏蔽。由于国内巨大市场诱惑等原因，最近又有消息称facebook将要进入国内市场。不管怎样，纵观全球市场，facebook的扩张脚步肯定不会停止。本文就以假设facebook正式进入国内市场为前提。首先对国内社交网站市场和用户群进行分析，然后定位facebook的用户人群，最后根据此定位展开若干可行的相关策划活动。 关键词 facebook 社交网站 用户 活动 Abstract The Chinese version of facebook appeared in the domestic market in June 2008.However, because of the unrest of Tibet and ethnic issues of Xinjiang, it was eventually completely closed. Due to the potential domestic market and other reasons, there is news going that facebook will enter into the domestic market again. Anyway, giving a broad overview of the present global market, the expansion of facebook certainly will not be stopped .In this article, we base on the assumption that facebook will officially enter into the domestic market. First, we analyze the social network market and the user groups. And then, we will locate the user groups. At last, according to the location, we can launch a number of possible relevant planning activities. Keywords facebook SNS suers activities 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc294281904 1 背景分析 PAGEREF _Toc294281904 \h 1 HYPERLINK \l _Toc294281905 1.1 facebook在国外市场分析 PAGEREF _Toc294281905 \h 1 HYPERLINK \l _Toc294281906 1.2 国内网民分析 PAGEREF _Toc294281906 \h 1 HYPERLINK \l _Toc294281907 1.3 国内市场分析 PAGEREF _Toc294281907 \h 3 HYPERLINK \l _Toc294281908 1.4 SWOT分析 PAGEREF _Toc294281908 \h 3 HYPERLINK \l _Toc294281910 2 目标用户定位 PAGEREF _Toc294281910 \h 5 HYPERLINK \l _Toc294281911 3 网站建设目标 PAGEREF _Toc294281911 \h 6 HYPERLINK \l _Toc294281912 4 营销活动策略 PAGEREF _T