（毕业学术论文设计）-合川钓鱼城旅游景点创意营销探讨.docVIP

PAGE l 摘 要 全球化旅游业竞争日益增强，各类旅游资源推出的时局下，各个旅游方为了在开放的市场占有一席之地，纷纷推出富有特色的营销策略，创意营销更是各大旅游公司竞争最为广泛的营销手段之一，因此，推出自己创意的营销，将消费者从各种盲目的旅游审美疲劳中解救出来，让消费者感同身受这个旅游资源，这是当下更大旅游公司的当务之急，也是各大旅游企业进行市场大营销、争夺市场的绝对砝码。 创意营销是通过营销策划人员，思考、总结、执行一套完整的借力发挥的营销方案。带来销售额急剧上升，一份投入十分收获，创意营销给业主带来意想不到的收获。市场往往会突飞猛进的发展，让企业利润倍增。 本文根据旅游业多个创意营销成功案例早年以及近几年的发展，结合创意营销对现状和发展趋势相比存在的优势、劣势、面临的机遇和威胁进行分析和研究。论述钓鱼城的创意营销策略，开发策略。运用消费者的消费旅游因素的分析，尽可能研究出旅游消费者游览钓鱼城的关注度，再通过创意营销的实际案例强调创意营销对其的重要性，从而对钓鱼城提出了自己创意营销建议，对该钓鱼城今后的发展希望能起到一定的作用，进一步提高钓鱼城景区在旅游界的市场竞争力。 【关键字】钓鱼城景区 创意设想 营销 Abstract As there is intensifying competition in globalized tourism and all kinds of tourism resources are developed,the tour companies to launch their special marketing strategy.The creativity marketing is one of the most popular marketing methods adopted by them.。Therefore, launched their own creative marketing, consumers from various blind tourism aesthetic fatigue in the rescue, so that consumers feel the tourism resources, this is at present bigger tourist company, a pressing matter of the moment, is also a major tourist enterprise market marketing, market competition for absolute weight。 Creativity marketing is a kind of marketing program which makes big profits with a small capital,its designed and executed by marketing program planners. Bring sales rose dramatically, invested a great harvest, creative marketing brings the owner beat all harvest. Market often make a spurt of progress of development, so that enterprises profit multiplier。 In this paper, according to the tourism industry more creative marketing success stories of early and recent years of development, combining the present situation and development trend of creative marketing on compared to the existing advantages and disadvantages, opportunities and threats analysis and research. The Diaoyucheng of creative marketing strategy, development strategy. Use of consumer travel factors analysis of tourism consumers, as far as possible visit Diaoyucheng s attention, and th