旅游市场营销工作需要的素质和能力（毕业论文）.docxVIP

旅游市场营销工作需要的素质和能力 摘要：旅游市场营销人员作为连接企业和客户重要的桥梁，在旅游企业的成长过程中发挥着越来越重要的作用，也越来越受到旅游企业的重视，而正如老师所说，作为旅游专业的我们，以后的第一份工作很可能多数从营销工作开始，因此了解作为一位市场营销人员应该具备的素质和能力，不仅能为我们的职业选择提供一个参考，为自己职业的选择一份筹码。 关键词：旅游市场营销 素质 能力 Abstract:Tourism marketing as an important bridge connecting enterprises and customers, in the growth of enterprises play an increasingly important role in the process, also more and more brought to the attention of the enterprise, and as the teacher says, as student of tourism major, our first job most probably from the beginning of the marketing work, so understanding as a marketing personnel shoul