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Making Madlab : a creative space for innovation and creating prototypes Bell, F, Fletcher, G, Greenhill, A, Griffiths, M and McLean, R /10.1016/j.techfore.2013.09.004 Title Making Madlab : a creative space for innovation and creating prototypes Authors Bell, F, Fletcher, G, Greenhill, A, Griffiths, M and McLean, R Type Article URL This version is available at: http://usir.salford.ac.uk/30679/ Published Date 2013 USIR is a digital collection of the research output of the University of Salford. Where copyright permits, full text material held in the repository is made freely available online and can be read, downloaded and copied for non­commercial private study or research purposes. Please check the manuscript for any further copyright restrictions. For more information, including our policy and submission procedure, please contact the Repository Team at: usir@salford.ac.uk. Making MadLab: A creative space for innovation and creating prototypes Authors Frances Bell - University of Salford Gordon Fletcher* - University of Salford Anita Greenhill - University of Manchester Marie Griffiths - University of Salford Rachel McLean – Liverpool John Moores University * Corresponding Author Email: G.Fletcher@salford.ac.uk Telephone: 0161 295 5851 Fax: 0161 295 5022 Making MadLab: A creative space for innovation and creating prototypes Abstract This paper presents Manchester Digital Laboratory (MadLab) as an “organization as prototype” in terms of its innovation; emphasizing its permeability to external collaboration and internal structure. We present the accumulation of experience and inspiration found in this organisational prototype as a significant development with as much social impact as any single material invention. Few organisations are