EXR 2018年品牌发展规划报告培训教材.pptVIP

Enjoy Golf——《GOLF VACATIONS》 《高尔夫度假》2009刊例GOLF VACATIONS 2009 MEDIA KIT  为何选择《高尔夫度假》——兴趣点排名第一，阅读率排名第一 Why Focus on GOLF VACATIONS Golfers interest poll: The Biggest interest for more than 90% of golfers is “playing the best courses in the world”. Golf readers interest listed by scale: Highest: World’s most famous golf courses, golf legends, golf tournaments and techniques. Lowest interest is golf techniques. 主要栏目Core Content SPECIAL TOPIC：专题 贯穿全年的特别企划栏目，围绕一个主题，比如区域、某种类型的球场或度假村等等，全线展开讨论和推介，资讯丰富，体验独到，是高尔夫人争相收藏的度假指南。 DESTINATION FOCUS：度假地 以国际化的视野，围绕一个度假地给与深入报道，并给予行程安排和旅游线路推荐，具有信息量大，实用性强的特点。 CHOICE RESORTS：特别推荐度假村 以专业标准选取度假球场，对度假村设施和球场状况进行全面介绍，是读者获得度假球场第一手信息的重要版块之一。 GOLFER PROFILE：高尔夫人 热爱高尔夫的社会名流，有故事的高尔夫人都是我们的目标，风趣的访问，古怪的爱好，是这个栏目的内容特点。 SMART TRAVEL ：精明旅行 最新鲜实用的出行资讯，内容涵盖吃、住、行、购、娱等方方面面，是你制定出行计划时最贴心的参考。 G.V. FOCUS：焦点 搜集世界前卫的高尔夫人所追求的物质生活和精神食粮，从衣食住行到文化历史，我们都试图挖掘最新鲜的资讯与读者共享。 主要栏目Core Content SPECIAL TOPIC： The all-year-through special topic, which is focused on one subject, including all-round discussion and popularization about the golf courses and golf resorts. Abundant information and original experiences will make the additional issue a valuable collection of vacation guidebooks for golfers. DESTINATION FOCUS： Offers a deep report of courses within a region through international vision, with trip arrangements and route recommendations, and featuring variety and practicality. CHOICE RESORTS： Choosing resorts up to professional standards and offering all-round introduction to facilities and situations, thus providing readers with first-hand information. GOLFER PROFILE： We aim at celebrities who love golf and golfers with stories, featuring witty interviews and eccentric hobbies. SMART TRAVEL ： Offering readers the newest and most practical travel information, including shopping, entertainment, room and board etc.. And it’s the most useful information for your travel planning. G.V. FOCUS： Keeping up pace with the world most avant-garde golfers’ l