大五模型和品牌个性调查消费者个性对某一品牌个性偏好的影响外文翻译.docVIP

大五模型和品牌个性：调查消费者个性对某一品牌个性偏好的影响外文翻译 毕业论文(设计)外文翻译 题 目: 品牌个性与消费者自我概念一致性研究 一、外文原文 标题:The Big Five and brand personality: Investigating the impact of consumer personality on preferences towards particular brand personality 原文: INTRODUCTION Personality research as it relates to marketing is both an enigma and a thorny area of research for marketing scholars. A perusal of any basic text in psychology shows that personality research has been a cornerstone of psychology since the early 20th centuryOne of the most widely used approaches to the study of personality t